I create digital experiences that feel natural and work well – grounded in research, inspired by creativity, and made for real people.

I have a background in events, e-commerce, and design. I’ve created websites, brands, and tools that make work easier and improve user experience. Recently, I worked as a product designer at Strawberry, building an AI-powered content tool. I’m passionate about design because it blends problem-solving, creativity and user satisfaction. In my earlier career, I worked in events where I collaborated closely with clients to design concepts and build props, often under tight deadlines. It was a fast-paced environment that taught me how to stay creative, efficient, and focused on people’s needs. Later, I moved into digital projects with an event rental company. There I updated content, added new features, and kept the website running smoothly. I also designed a new logo and brand guidelines — and I still feel proud whenever I spot their trucks driving around with the updated look. One of my biggest contributions was transforming their website into a full e-commerce platform for rentals, which solved several ongoing issues and made the booking journey much easier for customers. Most recently, I joined Strawberry as a product designer. I helped build an internal content tool, including an image uploader and an AI-powered page builder, making everyday work easier for their content teams. Along the way, I’ve strengthened my skills with diplomas in UX and UI design from the UX Design Institute, usability studies at Berghs, and Hyper Island’s UX Upskill program. My background also includes HTML and CSS, which helps me understand how design connects with development. What I enjoy most about UX is combining problem-solving with creativity to design solutions that truly make a difference for both users and businesses.